AYRTON SENNA INSTITUTE
Ayrton Senna is a legend and the most important inspiration for brazilians.
and this inspiration was turned into a wristband distributed to every brazilian athlete for the 2016 olympics in rio.
But that isn't just a talisman. using an augmented reality app, the wristband triggers a special message of support narrated by Senna himself.
Transforming the athlete's wrist into a screen, the message shows Senna's most epic victory. not until the eighth race, struggling with unconquerable mechanical problems, did Senna win in Brasil. And it helps to show to more than 1400 athletes something he knew better than anyone. There is nothing as important as winning at home.
Role: UX → Interactive Design