Hundreds of thousands of women all around the world are censored on Facebook. To question gender inequality on the platform, we created a tool that outsmarts Facebook’s censorship algorithms.
The biggest feminist influencer in Brazil posted the first nipple. And that’s how a small NGO drew the world’s attention, questioning gender inequality on social media.
My role was to create a identity for this movement and lead the Design/Art direction on/offline
Role: Concept → UX → Design → Art Direction → Illustration
The main objective was to represent every kind of woman, creating simple illustrations that could be used in any media. The main character was inspired by delacroix's famous paintinh "liberty guiding people" and later all the assets was used to make the campaign.